The Price of “Autism-Friendly” Products: A Rant

Okay, can we just talk about how frustrating it is when a product is marketed as “autism-friendly” and suddenly the price goes through the roof? I’m not saying these products don’t have their merits, but it feels like as soon as a product gets tagged with the “good for autism” label, companies see it as an opportunity to jack up the price. And let me tell you, it’s beyond annoying.

When my daughter was younger, we were constantly on the hunt for apps, toys, or tools that might help her with communication or social skills. I remember buying an app on the iPad that promised to improve her ability to express herself. It was decent—nothing mind-blowing—but it cost me way more than I expected. And why? Because it was “specifically designed for children with autism.” Well, of course, I was desperate to find anything that could help her, so I didn’t question the price tag. But looking back, I realize how much companies capitalize on the fact that parents will do anything to help their kids.

The same goes for toys that supposedly increase communication or social skills. They were all fine, but as soon as you slap that autism label on them, it’s like the price doubles. It’s like these companies know that parents are willing to pay any price out of love and hope, and they take full advantage of that. But here’s the thing: many of these products are just basic tools with a higher price because they target a vulnerable market.

At Autism Insights Foundation, we’re all about making resources more accessible—not just in terms of jobs or education, but in the products and services that are supposed to help. It’s time for these companies to stop exploiting the desperation of parents and make autism-friendly products affordable for everyone who needs them.